Friday, September 6, 2013

Yahoo's New Logo Unveiled!

CEO Marissa Mayer 'geeks out' on Yahoo's newly unveiled logo.

Here are the design notes behind the change...

And an accompanying video animation...

Despite my agreement that sans serif does give a fresher, more modern look, I actually miss the serif that gave the now-old (18 years, if you're counting) version some character. While the video made the new logo look like it'd be cool (yay, video, well played! :>), I personally think the final version, embossed, is overly simple, like a WordArt creation. More notably, I think it looks too stick-figurishly weak.

But that's just me. What do YOU think about Yahoo's newest logo? (Old vs. new below).

Share in the Comments below or Tweet/Instagram us your opinions, we'd love to hear! :> :> xoxo

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