Here are the design notes behind the change...
And an accompanying video animation...
Despite my agreement that sans serif does give a fresher, more modern look, I actually miss the serif that gave the now-old (18 years, if you're counting) version some character. While the video made the new logo look like it'd be cool (yay, video, well played! :>), I personally think the final version, embossed, is overly simple, like a WordArt creation. More notably, I think it looks too stick-figurishly weak.
But that's just me. What do YOU think about Yahoo's newest logo? (Old vs. new below).
Share in the Comments below or Tweet/Instagram us your opinions, we'd love to hear! :> :> xoxo
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