![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHo6auqYPTeR4VBxFY8txw3Zu5ppD-P_W3UANHMg7CoiXvGrNtiKZdiAp9KUsVW2DDfrFteEq6BjsZpQ2Xbdpttmvx6CyGidwHNUl3QI4K8Cvog-p91nS8DuPcjeoNnnfJqqbXUs5OEmvw/s1600/yahoo-new-logo-full.png)
Here are the design notes behind the change...
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglcu6t_6cwrgjIYnY-s2vzeFdWVQcBETGzPXjI2sQl0jdyihdrh-MA_1nC1OJFqZjWjFqm3QGuAvfxF7g8ld3sRiFAll3jysIKpJDiS55iBX5n85x_4rEA8vuE2DFeSDtG6CosklmgKV_I/s1600/tumblr_inline_msmy7pgCbW1qz4rgp.jpg)
And an accompanying video animation...
Despite my agreement that sans serif does give a fresher, more modern look, I actually miss the serif that gave the now-old (18 years, if you're counting) version some character. While the video made the new logo look like it'd be cool (yay, video, well played! :>), I personally think the final version, embossed, is overly simple, like a WordArt creation. More notably, I think it looks too stick-figurishly weak.
But that's just me. What do YOU think about Yahoo's newest logo? (Old vs. new below).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfZskP1lvda2AEsIMzTQizV2vzdyceIVn3z3fONTQdecM4jnO69YhS8ySVYJQmVTT-czY0P6frj9zq_vjaPlMXJ4BjEnNy5HLi-pHV-bOOvnLl5dZLg70sx9R5R6Oqxj8t9gsHjMFXi7j6/s1600/new_yahoo_old_yahoo_logo_thg_130905_16x9_992.jpg)
Share in the Comments below or Tweet/Instagram us your opinions, we'd love to hear! :> :> xoxo
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